markee » Don’t Push seminar report

Don’t Push seminar report

04-11-2008 18:07 | door: Bert Wijnants | | Categorie: Advertising, Insights, Marketing, markee, markee Academy

The marketing revolution has been plead in Ghent

On Thursday, April 10, the first edition of the Don’t Push Academy took place at De Bijloke in Ghent. The seminar was organised by advertising agency markee. About 150 marketing- and communication specialists were present. Speakers at the event were Jimmy Maymann, founder of GoViral; Duncan Brown, author and CEO of Influencer 50 and Koen Denolf, managing director of markee.

	Koen Denolf According to Koen Denolf, marketeers base their strategies on fifty-year-old methods, that are still taught in communication schools. “I wonder what the most important thing is: to reach one million people in theory with an expensive campaign or to reach one thousand people in an engaging way?” read more
	Watch the full presentation here.
	Jimmy Maymann (DK) Jimmy Maymann, CEO of GoViral makes online campaigns find their way to the target group. Maymann gave away that, more than once, he sent agencies or advertisers back to their drawing table when he didn’t see a viral possibility or potential in their idea. Even online, the rules are constantly changing. read more
	Watch the full presentation here.
	Duncan Brown (UK) Duncan Brown’s principal theme was also authenticity. Brown is CEO of Influencer50 and recently wrote the book ‘Influencer marketing. Who really influences your customers?’ During his presentation he criticised advertisements that dramatise situations or tell implausible stories. read more
	Watch the full presentation here.