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Duncan BrownDuncan Brown calls for more authenticity. People do not longer believe mumbo jumbo ad-talk, reconnect with true stories, aimed at influencers and your brand will flourish. |
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http://www.influencer50.com/ infuse - the blog for Influencer Marketing |
Duncan Brown’s principal theme was also authenticity. Brown is CEO of Influencer50 and recently wrote the book ‘Influencer marketing. Who really influences your customers?’ During his presentation he criticised advertisements that dramatise situations or tell implausible stories. Cars that are able to jump over cliffs or flashy advertising language that nobody speaks.
He also pointed at the advertising expenses that continue to rise each year, even though the effectiveness keeps on going backwards. When even the marketing manager of world’s biggest advertiser, Procter & Gamble, claims that the existing marketing strategies don’t work any more, we can assume that something is wrong.
If you succeed in approaching a core group with an honest product and an authentic message, it will be spread in no time.